What is the Alpha Industries red ribbon?Updated 14 days ago

The red ribbon on Alpha Industries jackets is a nod to our aviation heritage. It originally featured the phrase “Remove Before Flight”—a real-life safety warning used in military aviation.

What “Remove Before Flight” Means
In aviation, these ribbons are attached to protective covers or safety pins to remind pilots to remove them before takeoff. Failing to do so can result in serious mechanical issues—even crashes. Alpha adopted this detail in the 1990s as a tribute to its roots in military flight apparel.

Brand Update: New Ribbon Design
As of Fall 2021, Alpha began replacing the traditional ribbon with a red “Alpha Industries” branded tag to create more consistency across all product lines.
- You may still see the original “Remove Before Flight” ribbon on older styles, especially in Core and Heritage collections.
- During the transition, some jackets may feature either ribbon depending on production season.